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HTC president: Samsung spend money on marketing rather than innovation

2013-3-15 15:22| 发布者: admin| 查看: 1581| 评论: 0

摘要: See Samsung Electronics has released the Galaxy S4 Mobile HTC president Jason - Mackenzie (Jason MacKenzie), I feel very relaxed. He believes that Samsung will spend money on marketing rather than inn ...
HTC总裁: 三星将钱花在了营销而不是创新上
See Samsung Electronics has released the Galaxy S4 Mobile HTC president Jason - Mackenzie (Jason MacKenzie), I feel very relaxed. He believes that Samsung will spend money on marketing rather than innovation.
In fact, he felt sorry - for Samsung. "Samsung's approach, I started feeling like laughing, and later I felt very awkward." Mackenzie said.
Samsung described as fantastic publicity Galaxy S4 and its many new features, staged skits to highlight the new features of the phone. The conference was held at Radio City Music Hall in New York's famous art galleries and Samsung dramatic "performance" seems plausible.
Mackenzie claimed that he believed his HTC One phone is still superior to the competition, including the Galaxy S4; still have the upper hand of his cell phone. "Can be seen from the Samsung product demonstration, the company seems to be spending money on marketing rather than innovation." He said.
He criticized Samsung launched this phone lacks any distinctive new features. He also pointed out, some of which focus highlighted features, such as real-time translation feature S-translator, already exist in other Android phones.
Samsung declined to comment.
"Everybody has the right to express their views." Samsung Telecommunications America marketing director Ryan (Ryan Bidan) - thanks to Dan says. He stressed that he believes Samsung in terms of marketing and R & D is done equally well.
One phone is configured to the force, but HTC is still at a disadvantage in the market. Last year, Samsung commercials almost comprehensive coverage of the radio and TV, HTC marketing momentum is relatively weak.
But HTC take full advantage of the popularity of the Galaxy S4 publishing activities, prior to the convening of the conference, HTC sent employees carrying affixed with a tray of HTC brand, free delivery to the waiting crowd in front of Radio City Music Hall canned Pringles potato chips and bottled water.
Mackenzie claimed the very beginning that he was encouraged to hear all kinds of talk and a positive evaluation when the company also acknowledged the need for better products to consumers. "It is very important to let consumers buy mobile phones." He said, "This is our responsibility."
HTC encountered some minor problems, said its One phone will be postponed to April again released. The company did not elaborate on the delayed release of reasons, but many have speculated that it may be related to the complicated production process with full metal body. Mackenzie refused to comment on the cause of the delay, he just said he was looking forward to the mobile phone market as soon as possible.
Mackenzie pointed out that, after the high-profile publicity, Samsung may make consumers feel disappointed. This gives an opportunity to exploit the phone like HTC One win new fans. "Ultimately, the product itself is the most important," he said.
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